Brand Identity Refresh and Printed Materials
Responsive Website
Menu Boards
Signage and Packaging Labels
Bag Design
T-shirt Designs
Both t-shirt designs were printed and are currently worn by the staff. The designs were printed on the back because all employees are required to wear aprons.
Olive & Finch brings fresh ingredients, scratch-made staples and fresh baked goods to Denver foodies. When location number two was in the works the need to refine the brand visually and strategically presented itself and we happily responded. With much collaboration from chef/owner Mary we took notes on hard earned lessons from the first location, discussed her vision for the future, researched the competitive landscape and dug in. Our biggest challenge was creating an identity that honored the quality of the food but wasn't stiff and boring. We wanted to avoid setting an overly serious tone but we knew that serving high-quality food fast was no laughing matter. We developed a voice that is fuss free yet peppered with humor all while herding the concept towards a clear mission and direction. The visual response was minimalist in approach supported by playful hand drawn elements, varied type treatments, food centered photography all accompanied by doses of cheerful yellow. Today Olive & Finch continues to win over critics and is well positioned as a leader in the casual food dining scene in Denver.
CREDITS
Creative Director/Art Director/Designer/Illustrator: Amanda Villalobos
Copywriters: Fernando Diaz Morlet & J. Villalobos
Photographer: Kim Cook