For this project Light & Fit partnered with Dress for Success®, the only global nonprofit employment resource for women. Not only did they create two Limited-Edition Greek Yogurt flavors to raise awareness of how Dress for Success helps women achieve economic independence they also donated $100,000 to fund their mission. As the creative director on this project it was important to me that we executed this project in the same spirit as this initiative. Several women illustrators with diverse backgrounds were hired to do an initial illustration for the packaging, which in it of itself was highly inspirational. Ultimately, the amazing Michelle Pereira was the favorite and finalist and packaging hit shelves with her illustration on pack and in social at the beginning of 2022. There is no denying that women are a force at work, and this partnership proved just that.
